Business Visits
Plan a company-specific business visit to an African market.
A business visit is an individual or company-specific meeting programme built around your travel dates and commercial priorities. It is distinct from an ATA trade mission, which is a curated multi-company delegation.
Business visit vs trade mission
Business visits suit companies that need a tailored programme of corporate meetings, buyer meetings or institutional engagement in one or more African markets.
Trade missions suit companies that want to participate in a curated multi-company commercial programme with shared market focus and structured B2B or B2G meetings.
If you are exploring a multi-company programme, see African trade missions.